User Experience Designer | NYC

Work with me!

Hi, I'm Pooja! A UX Designer from the NYC area. I have over 3 years of experience in the information technology field and a Master's degree in UX design & Management from Rutgers University. I'm creative, passionate about design and I'm empathetic in my user centric approach.


UX, UI, graphics, illustrations, visual design, wireframes, interaction design, mockups, user flow, user stories, concept sketches, style guides, pattern libraries


Adobe creative suite, Sketch, Invision, InDesign, Marvel, Figma, Balsamiq, Wix, Visual Studio, HTML, CSS, JS, JQuery, SQL, XML, PHP, .NET, C, C#


Contextual inquiry, information architecture, interviews, journey maps, empathy maps, user research, personas, usability testing, heuristics, A/B tests


Customer-centric management, market analysis, market research, digital marketing, financial management, team communications, team leadership


Rapid prototyping, sketches, responsive prototyping, interactive prototyping, low fidelity, high fidelity, quick sketches, HTML prototyping, microinteractions


Organize workshops, brainstorming sessions, presentations, design critiques, design evangelism, proactive, high-energy, self-starter, friendly and fun to work with :)


I have worked with clients all over the world!


User Research

UX Design

Product Design

How can we increase customer engagement and retention rates? How best can we collect user data?

"A mobile app design to help many carpoolers across the globe find, match and pool rides with other users. 

Redesigned mobile app from wireframes and the desktop app."

Product redesign

Coastli App
Mobile application design

User Research

Product Design

UX Design

How can we make everyone's beach trip completely cashless?

"A mobile app design to help New Jersey beach-goers to go completely cashless during beach visits. This has single point touch entry, is feature rich, user-friendly and clean design!"

User Research

UX Design

Information Architecture

How can I completely overhaul the Yale arts website to make it user centric and improve the UX?

"I transformed a Yale Arts website by deep diving into the very framework of the site. I started from basic research, analysis, IA and redesigned the entire website in 3 months timeframe."

Yale University Website
Information Architecture

Say Hello :)

Coffee, opportunities, collaborations or new design ideas,

I would love to hear from you.